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Digitized editions: solution for the newspaper industry?

 

Digitized editions: solution for

the newspaper industry?



Posted by Lauren Drablier in October 31, 2008 at 10:37 AM

  
  요새 매일같이 인터넷에 접속하고 그 메인창이 다음이나 네이버같은 포털사이트이니 모든 뉴스는 포털사이트에서 접한다.
그러다보니 종이신문과는 점점 멀어지게 되었다.
인터넷 포털사이트에서 제공하는 뉴스들은 종이신문 못지 않은 가독성을 갖추고, 실시간 댓글로 쌍방향 커뮤니케이션이 가능하다. 또한 매일 인터넷을 이용하니 종이신문보다 접근성이 뛰어나, 종이신문 못지 않은 영향력을 가지고 있다고 할 만하다.
그렇다면 과연 뉴스의 디지털화가 종이신문 시장의 해결책이 될 수 있을까?


In the changing climate of print publication, publishers have been reducing the number of print editions, cutting back on staff and shrinking newspapers all in an effort to save money.

According to Myles Fuchs, president of Pressmart, "several publishers are evaluating replacing print edition with digital edition on alternate days of the week."
Pressmart is a company that offers a pay-as-you-go service to digitalize newspapers and magazines.  It also offers ePublishing, delivery, hosting, subscriptions, single-copy sales, online payments, online ads and analytics - all on a single platform.  In addition it provides multiple delivery channels such as the web, mobile, RSS, podcast, blogs, search engines and social media.

One example was during the wild fires in California, when part of the San Diego Union Tribune's delivery infrastructure was destroyed, Pressmart was able to put up an online version of their print edition. 

Tim McGowran, Sales Director of Pressmart believes "the digitization of publications presents publishers with the greatest opportunity to extend their reach allowing them to expand into new markets without great expenditure. I predict that the majority of successful publications will be relying upon their digital editions to improve their bottom line in the next year or so."

Perhaps neither the form nor the method has been perfected, but digitalization is womething that papers and magazines should consider as a means to decrease print and distribution costs, while integrating technology and maintaining editorial quality.  If less people are reading print, rather than layoff the staff that is needed to maintain a quality product why not just shut down the presses?

Source: MarketWatch




by jovian | 2008/11/25 02:09 | journalism | 트랙백 | 덧글(0)

Europeans are increasingly turning to the Internet

Europe: New data report that

55% of internet users

go online everyday



Posted by Lauren Drablier on November 21, 2008 at 12:57 PM


  The European Interactive Advertising Association (EIAA) released a study showing that Europeans are increasingly turning to the Internet.  Usage is increasing both for leisure pursuits and a means to manage their daily lifestyles.

55% of the 178 million European Internet users go online everyday and 51% go online on the weekends.  In addition, it is the 25-34 year -olds that are driving recent growth.  The study also highlights the top ten activities people do online; here are the top five:
  1. 73% Keep in touch with friends / relatives
  2. 54% Book holidays / travel arrangements
  3. 51% Choose better products or services
  4. 46% Manage finances
  5. 42% Access health information
The Internet also holds a power over consumers, for example, according to the survey when Europeans consider purchasing a product, they value the "websites of well-known brands, online customer and expert reviews."

According to Michael Kleindl, Chairman of the EIAA and Managing Partner of Valkiria Network, "the growing accessibility of the internet and its adaptability and potential to develop in line with changing consumer wants and needs has been a key driver of growth in recent years."


  아래 포스트에 이어서 인터넷의 영향력의 확장에 대한 유럽의 사례~
인터넷 user의 증가가 가져오는 인터넷의 영향력이 consumer들에까지도 큰 영향력(power over consumer)을 미친다는..


by jovian | 2008/11/24 00:49 | journalism | 트랙백 | 덧글(0)

Bloggers Push Past the Old Media's Gatekeepers

Bloggers

Push Past the Old Media's

Gatekeepers



 

Meshing Old with New

Fortunately, this is not an either-or paradigm where the consumer's choice of information is relegated to the "old" media with its limitations or to the "new" media with its many flaws. The blogosphere is increasingly populated by writers and readers who not only represent more mainstream — as opposed to extreme — opinions but who also subscribe to the values of traditional journalism.
Bai, who has specialized in the new media's impact on campaigns, likens the blogosphere to a teenager who is fast maturing as he approaches adulthood. As recently as 2003, Bai has said that online conversations were shaped by "early adapters, and they tended to come from the outer edges of society." Little wonder that the opinions batted about in the blogosphere of that time reflected the youthful exuberance of the bloggers.

But by the end of 2005 a survey by the Pew Internet & American Life Project found that 60-something Americans went online to get their news in roughly the same percentages as those Americans between 21 and 40 years of age, the generation of their children. "In 2008 you have everybody on the Web," Bai says. "They've changed the nature of the Internet community. It has become more diverse, more representative of more constituencies. And the more mainstream the technology becomes, the more mainstream will be the sensibilities of those who use it."

Another factor is at work driving Internet news toward the centerline: "Old media" is rapidly occupying this new media's space and soaking up much of the audience. The news reports of newspapers, television networks, National Public Radio, local television and local radio stations, and other traditional producers are expanding on the Web, even as their historic operations have cut back. Between 2005 and 2006, the online audience for newspaper sites rocketed upward by 37 percent. And in a hopeful sign for these traditional media, 29 percent of the under-40 year oldsvisit newspaper sites "regularly."
Most of these old media sites also host blogs written by their staffers, which provide counterweight — and maybe role models — to the more extreme bloggers. In a typical week during the run-up to the 2008 presidential primary season, the number of visitors to The New York Times's political coverage and its blog, The Caucus, far outnumbered the hits on ultraliberal Daily Kos or the conservative RedState.com. Even the pioneering Drudge Report, which has evolved into an aggregator of story links from being a source of sensational scoops, devotes the vast majority of its space to mainstream newspaper and broadcast coverage barely distinguishable from Google News.

Some see this convergence of old and new media as a win for both sides. Rosen, one of the early advocates of Web-based journalism, is among them. "The rise of blogs does not equal the death of professional journalism. The media world is not a zero-sum game," Rosen says. "Increasingly, in fact, the Internet is turning it into a symbiotic ecosystem — in which the different parts feed off one another and the whole thing grows."




  고등학생때만 해도 "입시열"에 의해서 컴퓨터 할 시간이 얼마없었다. 그러다 보니 필요한 책은 구입하거나 도서관에서 빌려서 보고, 뉴스는 TV또는 신문에서 접했다. 그 당시 나에겐 그것이 보편적이었고 당연한 일이었다.
그러나 대학생이 되고나서 하루에 3시간 이상 컴퓨터와 씨름하는 생활을 하다보니, 뉴스들은 인터넷 포털사이트의 뉴스를 통해 접하고 책도 필요한 논문을 인터넷에서 찾아보게 되었다. 그러면서 손으로 넘기면서 책을 보는 시간이 줄었고, 신문도 거의 보지 않게 되었다.
  이렇게 내 생활이 변화했지만, 나는 이러한 뉴미디어가 갖는 영향력을 실감하진 못했다. old media인 신문이나 TV, 라디오는 사람들에게 보편적으로 인정받는 미디어 매체이고 뉴스와 정보에 있어서 신뢰를 받지만, 뉴미디어는 신매체이다보니 사람들의 관심을 끌기 위해 가십거리를 뉴스메인으로 내세우고, 뉴스와 정보도 정교하게 가다듬어 있지 않은 것을 많이 접해서 보편적으로 뉴미디어에 대한 사람들의 신뢰가 없다고 생각했다. 그러나 우리가 그렇게 생각을 하고는 있지만, 실제로 우리가 뉴미디어를 사용하는 정도는 올드매체에 비해 훨씬 빈도가 높다. 윗 글에서 언급된  "In 2008 you have everybody on the Web," visit newspaper sites "regularly." 만 보아도 이미 뉴미디어를 통해 정보를 얻는 것은 일상적인 일이 되어버렸다는 것을 알 수 있다. 그렇다면 우리가 생각했던 것처럼 뉴미디어의 환경이 그렇게 허술할까?
"The rise of blogs does not equal the death of professional journalism. The media world is not a zero-sum game," Rosen says. "Increasingly, in fact, the Internet is turning it into a symbiotic ecosystem — in which the different parts feed off one another and the whole thing grows."



 

by jovian | 2008/11/19 03:00 | journalism | 트랙백 | 덧글(0)

Global Network Initiative, for protecting a human rights

Bobbie Johnson, technology correspondent
guardian.co.uk,
Wednesday October 29 2008 12.25 GMT
    Jerry Yang, Yahoo founder
     ↑ Yahoo founder Jerry Yang and Gao Qin Sheng, the mother of a journalist imprisoned as a result of Yahoo's cooperation with the Chinese government in 2004. Yang now says he wants to ensure the firm's actions match its values.
    Photograph: Getty


      In recent years technology giants Microsoft, Yahoo and Google have been widely criticised for their business practices in repressive countries such as China. But yesterday the trio tackled their critics by joining a new scheme to help protect the freedoms of internet users around the world.

    The Global Network Initiative, a new human rights coalition, says it is working to help companies stand up to authoritarian governments in countries such as China, Vietnam, Syria, Burma and Iran.

    As well as the triumvirate of hi-tech companies, the group is also being backed by a wide range of campaigners and academic organisations, including Human Rights Watch and the Electronic Frontier Foundation. The initiative aims to "protect and advance user rights to freedom of expression and privacy".

    The initiative's backers said it is more important than ever for technology companies to understand their role in protecting users around the world. "The number of states actively seeking to censor online content and access personal information is growing," said Colin Maclay of the Berkman Center for Internet & Society at Harvard Law School, one of the initiative's signatories.

    "A strong code of conduct for companies embodies the most promising approach to dilemmas that neither national law nor international regulation can effectively resolve at this time."

    The companies joining the initiative have agreed to follow a list of principles, including a commitment to consider fighting unwarranted government demands in the courts.

    …(중략)…

    The coalition also represents a truce between campaign groups and technology industry leaders, which have had testy relationships in the past. Human Rights Watch, in particular, had accused companies of having attitudes that were "arbitrary, opaque and unaccountable", and argued that technology corporations should be among the last to succumb to government demands.

    "It was ironic that companies whose existence depends on freedom of information and expression have taken on the role of censor," said the group in 2006.


      전 세계로의 사업확장, 고차원 수준의 미디어 기술의 발달만 꾀하던 거대 인터넷 미디어 그룹들이, 그 보다 인터넷user들의 인권보호가 먼저라며 입을 모아 Global Network Initiative(이하 GNI)를 만들었다. GNI는 그 목표에서 "protect and advance user rights to freedom of expression and privacy".라고 밝히고 있듯이 인터넷 사용자, 즉 user의 자유와 사생활을 보호해주고 향상시키는 것을 목적으로 한다.
      이들이 연합을 맺은 까닭은 무엇일까? 그것은 국가마다 인터넷 공간에 대한 명확한 규정이 없으며, 각기 다르기 때문에 인터넷 공간 상의 인권 침해 및 사생활 침해에 관해 무엇인가 공통된 규정과 제재, 교육이 필요했기 때문이다. 이를 위해 거대 포털 미디어 그룹인 야후, 구글, 마이크로소프트사가 연합으로 뭉친 것이다.
      인터넷 공간이 매우 자유롭다 보니 자유가 방종이 되어 사생활 침해를 포함한 인권침해의 장소로 변질되고 있다. 이렇게 변질된 인터넷 공간에서의 인권침해는 단순히 인터넷 공간 상에서 끝나는 것이라, 현실 생활에 까지 영향을 미친다. 더 이상 인터넷 공간이 변질 되지 않기 위해선 더 강한 제재와 규정이 필요하다. 그 의미에서 세 개의 거대 그룹의 연합은 좋은 시도로 보인다.




    by jovian | 2008/10/30 02:37 | journalism | 트랙백 | 덧글(0)

    BlogHer: breaking the glass ceiling!

    US: BlogHer conference brings

    together female bloggers,

    breaking the glass ceiling

     

    Posted by Sarah Schewe on July 28, 2008 at 9:55 AM



    www.blogher.com

      Do women face a glass ceiling in the blogosphere? Organizers and attendees of BlogHer, the three-year-old conference attended by more than a thousand female bloggers, think so.

    Last year, a study co-authored by BlogHer and Compass Partners found that 36 million women (about 11 percent of all US women) participate in the blogosphere each week, and 15 million of them have their own blogs.

    Yet, when Techcult, a technology Web site, ranked its top 100 Web celebrities, only 11 of them were women. And last year, Forbes.com created a similar list, naming just 3 women on its list of 25.

    "It's disheartening and frustrating," said Allison Blass, a BlogHer attendee whose personal blog at www.lemonade-life.com is about living with Type 1 diabetes.

    Created in 2005 to help female bloggers gain exposure, this year's San Francisco event "has since evolved into a corporate-sponsored Oprah-inflected version of a '60s consciousness-raising group," reported the New York Times.

    "These days, there is money to be made, fame to be earned and influence to be gained," reports NYT. "And though women and men are creating blogs in roughly equal numbers, many women at the conference... belie(ve) that they are not taken as seriously as their male counterparts... Nor, they said, were they making much money, even though corporations seem to be making money from them."

    The conference hosted seminars like "How to Take Names and Be Taken Seriously as a Political Blogger," where many women said that their male colleagues and major media groups undercut them, and linked to them less often.

    Megan McArdle, who blogs for the Atlantic monthly about economic issues, did no attend the conference, but noted "Women get dismissed in ways that men don't." "(McArdle) added that women are taught not to be aggressive and analytical in the way that the political blogosphere demands, and are more likely to receive blog comments on how they look, rather than what they say," reported NYT.

    Confronting the issue head on, and encouraging those women fighting the tide, Enkay recently created the first Top 100 Female Bloggers list and NxE created a 50 most influential female bloggers list, earlier this month.


      현대 사회에서도 동서양을 막론하고 남녀성차별이 여전히 존재한다. 여성들을 막는 투명한 유리천장.
    사실 이 유리천장은 얼마나 견고한지, 여성들에게 좌절을 안겨주기 일쑤다.
    정치, 사회, 문화 등 여러 곳들이 여전히 젠더화되어있다. 아직도 여성이라는 이유 하나만으로 사회진출에 한계를 느끼고, 주장에 한계를 느끼고, 진출분야에 한계를 느끼고, 승진에 한계를 느낀다.
    현재 여성과 정치라는 수업을 듣고 있는데, 이 수업을 듣다보면 급진페미니스트는 절대 아니지만 정말 열받는다.
    우리 사회는 아직도 여성들을 정치인이나, 언론인, 학생, 회사원 등으로 평가하기 이전에 "여성성"이라는 겉모습을 통해 평가된다. 남성과 여성이 다를게 없는데, 사실 능력으로 치자면(매년 고시 합격률을 봐라) 여성의 능력은 남성보다 뛰어나면 뛰어나지 모자라지 않다. 그런데도 오랜 세월동안 하나의 문화나 체제처럼 굳어진 가부장적 남성우월주의는 우리 사회의 깊은 곳에 깔려있는 무시 못할 걸림돌로 작용한다. 
     
     여기 유리천장을 깨기 위해 모인 여성블로거들이 있다. 웹상에서의 여성블로거들의 모임인 blogher.com. 컨퍼런스도 개최하고 사이트에 여러가지 글을 포스팅한다. 유명 블로거의 글은 신문사가 신문에 기고할 정도로 그 영향력이 크다. 또한 블로그에 올린 글들은 누구나 접근이 가능하고 쉬울 뿐만 아니라, 쉽게 이슈화 될 수 있고, 쉽게 피드백 되어 의견을 공유할 수 있다. blogher는 이런 점들을 이용하여 여성들이 사회적 편견과 부딪쳐 싸울 수 있는 목소리를 내기 위한 장소이다.


    + 여성블로거에 대한 또 다른 기사: Blogging's Glass Ceiling 

    + 여성블로거들의 재밌는 이야기

       Lady Blogger Profile #1: DiabetesMine 
       
       Lady Blogger Profile #2: MooglesThougts 

       Lady Blogger #3: DiabetesTeenTalk.com

       Lady Blogger #4: The Daily Headache  

       Lady Blogger #5: Managing the Sweetness Within


    by jovian | 2008/10/29 01:16 | journalism | 트랙백 | 덧글(0)

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