2008년 11월 27일
Female readership increases but overall readersjip down
Posted by Rosemary D'Amour on November 26, 2008 at 3:15 PM
The Indian Readership Survey, a sampling of trends in newspapers in the Himachal state, demonstrates that a differing family structure, increase in female readership and youth favoring the Hindi language over English are all factors in the country's media industry.
Total readership is down in the Himachal state by nearly 700,000. Both Hindi and English dailies have lost readers, 11,000 and 49,000, respectively, since the last survey, according to the report.
Total readership is down in the Himachal state by nearly 700,000. Both Hindi and English dailies have lost readers, 11,000 and 49,000, respectively, since the last survey, according to the report.
Readership has gone down, media analyst A S Raghunath, because of the change in family structure in the state. There are more families living with elders, he said.
The total readership for 'nuclear families without elders' for English dailies has gone down 26%, while in the same category for Hindi dailies; total readership has gone down 17%.
"In large families, it's the elders who first read the newspaper before going out to office," Raghunath said. "But by the time they finish reading, it's time for others to leave for school, college or their work."
More women are reading newspapers than ever, according to the report. Women are favoring Hindi dailies, however, whereas men are favoring English papers. English dailies have gained 8,000 new male readers, whereas they have lost 57,000 female readers.
Himachali youth seem to be "more comfortable" with Hindi than English, according to the report. The government has initiated a "commitment towards English language education" in schools, the report says, and yet the number of 15-19 year-olds reading English dailies has fallen almost 59%. Hindi dailies have gained 8% in this age group.
Hindi dailies, Raghunath said, have started "catering to this segment with special supplements" for youth readers.
The total readership for 'nuclear families without elders' for English dailies has gone down 26%, while in the same category for Hindi dailies; total readership has gone down 17%.
"In large families, it's the elders who first read the newspaper before going out to office," Raghunath said. "But by the time they finish reading, it's time for others to leave for school, college or their work."
More women are reading newspapers than ever, according to the report. Women are favoring Hindi dailies, however, whereas men are favoring English papers. English dailies have gained 8,000 new male readers, whereas they have lost 57,000 female readers.
Himachali youth seem to be "more comfortable" with Hindi than English, according to the report. The government has initiated a "commitment towards English language education" in schools, the report says, and yet the number of 15-19 year-olds reading English dailies has fallen almost 59%. Hindi dailies have gained 8% in this age group.
Hindi dailies, Raghunath said, have started "catering to this segment with special supplements" for youth readers.
# by | 2008/11/27 01:51 | journalism | 트랙백 | 덧글(0)
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