2008년 11월 25일
Digitized editions: solution for the newspaper industry?
Digitized editions: solution for
the newspaper industry?
요새 매일같이 인터넷에 접속하고 그 메인창이 다음이나 네이버같은 포털사이트이니 모든 뉴스는 포털사이트에서 접한다.
그러다보니 종이신문과는 점점 멀어지게 되었다.
인터넷 포털사이트에서 제공하는 뉴스들은 종이신문 못지 않은 가독성을 갖추고, 실시간 댓글로 쌍방향 커뮤니케이션이 가능하다. 또한 매일 인터넷을 이용하니 종이신문보다 접근성이 뛰어나, 종이신문 못지 않은 영향력을 가지고 있다고 할 만하다.
그렇다면 과연 뉴스의 디지털화가 종이신문 시장의 해결책이 될 수 있을까?
In the changing climate of print publication, publishers have been reducing the number of print editions, cutting back on staff and shrinking newspapers all in an effort to save money.
According to Myles Fuchs, president of Pressmart, "several publishers are evaluating replacing print edition with digital edition on alternate days of the week."
the newspaper industry?
Posted by Lauren Drablier in October 31, 2008 at 10:37 AM
요새 매일같이 인터넷에 접속하고 그 메인창이 다음이나 네이버같은 포털사이트이니 모든 뉴스는 포털사이트에서 접한다.
그러다보니 종이신문과는 점점 멀어지게 되었다.
인터넷 포털사이트에서 제공하는 뉴스들은 종이신문 못지 않은 가독성을 갖추고, 실시간 댓글로 쌍방향 커뮤니케이션이 가능하다. 또한 매일 인터넷을 이용하니 종이신문보다 접근성이 뛰어나, 종이신문 못지 않은 영향력을 가지고 있다고 할 만하다.
그렇다면 과연 뉴스의 디지털화가 종이신문 시장의 해결책이 될 수 있을까?
In the changing climate of print publication, publishers have been reducing the number of print editions, cutting back on staff and shrinking newspapers all in an effort to save money.
According to Myles Fuchs, president of Pressmart, "several publishers are evaluating replacing print edition with digital edition on alternate days of the week."
Pressmart is a company that offers a pay-as-you-go service to digitalize newspapers and magazines. It also offers ePublishing, delivery, hosting, subscriptions, single-copy sales, online payments, online ads and analytics - all on a single platform. In addition it provides multiple delivery channels such as the web, mobile, RSS, podcast, blogs, search engines and social media.
One example was during the wild fires in California, when part of the San Diego Union Tribune's delivery infrastructure was destroyed, Pressmart was able to put up an online version of their print edition.
Tim McGowran, Sales Director of Pressmart believes "the digitization of publications presents publishers with the greatest opportunity to extend their reach allowing them to expand into new markets without great expenditure. I predict that the majority of successful publications will be relying upon their digital editions to improve their bottom line in the next year or so."
Perhaps neither the form nor the method has been perfected, but digitalization is womething that papers and magazines should consider as a means to decrease print and distribution costs, while integrating technology and maintaining editorial quality. If less people are reading print, rather than layoff the staff that is needed to maintain a quality product why not just shut down the presses?
Source: MarketWatch
One example was during the wild fires in California, when part of the San Diego Union Tribune's delivery infrastructure was destroyed, Pressmart was able to put up an online version of their print edition.
Tim McGowran, Sales Director of Pressmart believes "the digitization of publications presents publishers with the greatest opportunity to extend their reach allowing them to expand into new markets without great expenditure. I predict that the majority of successful publications will be relying upon their digital editions to improve their bottom line in the next year or so."
Perhaps neither the form nor the method has been perfected, but digitalization is womething that papers and magazines should consider as a means to decrease print and distribution costs, while integrating technology and maintaining editorial quality. If less people are reading print, rather than layoff the staff that is needed to maintain a quality product why not just shut down the presses?
Source: MarketWatch
# by | 2008/11/25 02:09 | journalism | 트랙백 | 덧글(0)
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