1. 73% Keep in touch with friends / relatives
2. 54% Book holidays / travel arrangements
3. 51% Choose better products or services
4. 46% Manage finances
5. 42% Access health information
   

The Internet also holds a power over consumers, for example, according to the survey when Europeans consider purchasing a product, they value the "websites of well-known brands, online customer and expert reviews."

According to Michael Kleindl, Chairman of the EIAA and Managing Partner of Valkiria Network, "the growing accessibility of the internet and its adaptability and potential to develop in line with changing consumer wants and needs has been a key driver of growth in recent years."


  아래 포스트에 이어서 인터넷의 영향력의 확장에 대한 유럽의 사례~
인터넷 user의 증가가 가져오는 인터넷의 영향력이 consumer들에까지도 큰 영향력(power over consumer)을 미친다는..